Webgility

    Role Overview:

    As a Customer Marketing Manager, you will own and execute strategies to drive upsell, cross-sell, retention, and customer engagement. You will work closely with customer success, product, and sales teams to improve onboarding, customer communication, and long-term loyalty.

    What You'll Do:

    Upsell & Cross-Sell

    • Develop targeted campaigns to increase expansion revenue from existing customers.
    • Implement segmentation-based marketing to identify upsell opportunities.
    • Partner with sales and customer success to support revenue growth initiatives.

    Customer Engagement & Retention

    • Design newsletters, webinars, and training sessions to keep customers informed and engaged.
    • Lead product roadmap sessions to enhance customer loyalty and advocacy.
    • Establish customer marketing programs to improve NPS, product adoption, and retention rates.

    Onboarding & Nurture Campaigns

    • Build automated onboarding sequences to improve user activation and reduce churn.
    • Develop personalized customer journeys to enhance engagement and long-term value.
    • Analyze customer behavior data to optimize lifecycle marketing strategies.

    Customer Communication & Advocacy

    • Act as the voice of the customer, gathering feedback to inform product and marketing strategies.
    • Drive case studies, testimonials, and referral programs to amplify customer success.
    • Collaborate with CSMs and product teams to ensure effective customer messaging.

    What You Bring to the Table:

    • 7-10 years of experience in Customer Marketing, Lifecycle Marketing, or Retention Marketing.
    • Proven track record in B2B SaaS, SMB eCommerce, or Retail industries (preferred).
    • Strong experience in email marketing, customer engagement tools, and CRM platforms.
    • Ability to create data-driven marketing strategies to drive upsell, retention, and engagement.
    • Hands-on experience with customer journey mapping, onboarding automation, and loyalty programs.
    • Preferred experience with HubSpot, Intercom, Gainsight,Customer.io and Google analytics.
    • Excellent communication and storytelling skills to build strong customer relationships.

    Location:

    This position is 100% remote in India, and a reliable internet connection is necessary to complete job duties.

    Compensation:

    INR 25.00 LPA - INR 35.00 LPA

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